Our chief nootropics tester James Dixon takes a look at this premium priced nootropic stack in our Nootopia review. Find out how he got on with it below…
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Written by James Dixon – fact checked by Jason M & the editorial team
James Dixon is one of the key players in the SOMA Analytics’ team. He is a personal trainer and is educated to Masters level in Philosophy. He is a published author and is a keen advocate of high quality nootropic supplements.
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I’m a big fan of nootropics. I’ve got my favored brands, which I use to great effect fairly often. So called ‘smart drugs’, they are a breed of supplements designed to improve brain health, cognitive function, and mental wellbeing, all of which are sorely needed in the fast-paced, anxiety inducing modern world.
I’ll go into one of my favored brands shortly – my favorite, in fact – as an alternative to today’s Nootopia – the product I’m reviewing today. This is because I don’t see much utility in Nootopia for a lot of people. There are also some large flaws in its makeup.
Nootopia is a range of different nootropic supplements designed to be used as stacks for various purposes. They are innovative, borderline brilliant at times. However, whether they achieve exactly what they set out to do, and whether they earn their frankly eye-watering price tags, remains to be seen. Let’s find out just how the do in my Nootopia review.
Quick Verdict: Nootopia
Nootopia is a strong-seeming range of supplements. It is all certainly potent, though we don’t know quite how potent, as they hide a lot of dosing information behind patented formulas.
Nootopia is also incredibly expensive and overly involved. If you’re looking to free up brain space, juggling all their different products and plugging into an extra app seems like a silly way to go about things.
There are cheaper, simpler, more open, better options out there. I would go with one of them – with Noocube being my preferred alternative.
About Nootopia
Nootopia isn’t a single nootropic supplement. Rather, it is a brand whose umbrella covers several different nootropic supplements designed to be used as stacks.
They have recently been acquired by BiOptimizers, a US supplement company famous for its over aggressive marketing strategies and overall lack of scruples. However, the range itself was originally created by Mark Alan Effinger, a well-known nootropic aficionado.
Nootopia currently consists of nine separate nootropic formulations. These can be used individually, though the manufacturers advise you to use them as part of their (very pricey) stacks.
These separate supplements are their Brain Flow, Focused Savagery, Nectar X, The Apex, Upbeat, Power Solution, Zamner Juice, Mental Reboot, and GABAlicious. I don’t have the column space to go into all of them individually, but I’ll cover a couple in-depth for a flavor of what they do, whilst going over the range as a broader whole.
The manufacturer groups six of these nine formulations in different permutations into four main stacks:
- Genius Activator (Nectar-X and Brain Flow)
- The Neuro Primer (The Apex and Brain Flow)
- Deep Work Support (Focused Savagery and Upbeat)
- Social Command (Power Solution and Upbeat)
They also recommend Mental Reboot and Zamner Juice as support for mental wellbeing, including mitigating the effects of stress and anxiety.
GABAlicious, meanwhile, is aimed at boosting GABA levels, which will represent one of the biggest leaps in cognitive function and wellbeing possible. Overall, these supplements are all designed to optimize your cognitive and mental wellbeing, improve creativity, enhance focus and concentration, and tone down stress and anxiety.
Nootopia go a little further than most with their supplements. You don’t simply get a bottle of pills when you order them. You also get their Brilliant Mind Blueprint, which is a fantastic, accessible, quite simple guide to using the supplements optimally and getting the most out of your cognitive wellbeing.
They have an app, too, which is completely free, and which enables you to track your experience and progress with their supplements.
This is double edged. On paper it’s fantastic. In reality, too, many people will love it. I’m not personally too hyped about it.
This is partly because I’m not too into apps, which is pure personal bias and should be ignored.
It’s partly because this is yet more to think about, meaning you will need to take their products just to be able to find the cognitive space to use them – it’s a little self-defeating.
Nootopia can also be fully personalized, with stacks tailored to each individual customer… allegedly. The truth is more blurred than this. In reality, they can’t do this, it’s just a bit of a false marketing ploy from a known aggressively marketing, unscrupulous outfit.
These negatives aside (and they don’t detract too much, especially for tech-loving, detail-oriented types), we have a clever set of well-designed nootropics that really could bring a great many benefits to some people.
How Nootopia Works
Nootropia’s prices range from around a hundred dollars to around four hundred. You need to bear this in mind from the outset. They are eye-wateringly expensive. I would (and do!) argue that they are unnecessarily expensive.
They’re not quite a rip off. The stacks are good, and they’re packed.
However, you get diminishing returns after the first fifty dollars or so. A top-tier single nootropic supplement like NooCube (my favourite, as mentioned above) will set you back around this and will give you everything you could ever need to boost and ringfence cognition and mental wellbeing.
I feel like Nootopia have priced themselves out of the market. If you want to spend the money, you’ll see benefits. However, you’ll see very little difference to something that comes in at around an eighth of the potential cost.
When you’ve chosen your preferred stack, you then go through a questionnaire. This is supposedly to help Nootopia to somehow personalize your stack. However, I’ve looked around, asked around, and most experts agree that this is ineffective.
They would need to make each capsule for each person separately, which is unfeasible even at Nootopia’s prices (you would be looking at thousands of dollars for this kind of job).
However, you would never know this, as Nootopia hide their products behind proprietary blends. This means that they never tell you doses, how much of any given ingredient is included in each serving. For me, this is a massive red flag. I usually write products off immediately for doing this.
It’s only their innovative nature and thoroughness, which I admit interests me, that is keeping me from doing so here.
So we won’t know how personalized the product actually is, as we don’t really, fully know how much of anything is in each capsule. Try proving that they’re not personalizing everything – you can’t, and the reason you can’t is a good reason to avoid Nootopia.
The ingredients lists all look quite good. I’ll run